London may not seem like the most obvious place to be starting a bikini business, but what started as hobby quickly grew into a business with a team and customers all over the world.

Elin Ritter, founder and director, started SambaCouture in 2009,in her tiny living room in London, UK, creating dance costumes for Brazilian Samba Queens. Having graduated from Central Saint Martins College of Art and Design she embarked on a career in fashion styling and digital fashion marketing in London, New York and Rio de Janeiro.

But the desire to create couture garments was always there. She developed an obsession with intricate details, exquisite finishes and hand beading.

Combined with her passion for Brazilian Carnival and samba, SambaCouture was born.

Her first fitness competitor customer was Nathalie Minh, now a famous photographer. She referred Elin to her friend Ashley Horner who was competing in Las Vegas at the WBFF Worlds. And the rest is history.

House of SambaCouture has offices in London, UK and Ibiza, Spain.